TOPEKA, Kansas (June 10, 2016) -- Continuing its growth, the Sports Car Club of America has expanded its marketing and communications department to include Johnathan Burchardt who will be taking on the newly-created role of Membership Communications Manager.

Burchardt steps into the full-time position at the Topeka national office after his recent volunteer work with SCCA Track Night in America Driven by Tire Rack, and a little more than two years as Southwest Louisiana Region’s Membership and Publicity Chairman.

Efforts put forth by Burchardt as a Track Night Champion resulted in Track Night at NOLA Motorsports Park experiencing explosive growth, with a large portion of participants being directly attributed to his outreach. And his work as a chairman with SoWeLa Region has resulted in a significant rise in event attendance, spectators, community awareness, and membership with almost 80 new Club members directly attributed to Burchardt’s communication skills. The SoWeLa Region earned the SCCA Region of the Year award for the last two years.

In his new position, Burchardt will be using his experience to extend and improve communications between the national office and SCCA regions and members. Part of these duties include the generation of additional content to better serve various SCCA program newsletters. He will also serve as a direct resource for Regions seeking to create and develop their own marketing and membership strategies.

“Joining the SCCA national staff is still something I haven’t gotten over,” Burchardt said. “I’ve never been part of an organization that is so supportive and rewarding to volunteers and hard work at every level. It’s astonishing how many amazing people I’ve met just in Louisiana because of the SCCA, and I can’t wait to meet everyone else!  I’m very much excited to share my enthusiasm with others inside and outside the Club.”

“John’s experience directly working with a Region and introducing new people to the Club has already shown results, and I’m looking forward to him joining an already talented team to expand that reach,” said Reece White, SCCA’s Sr. Manager of Marketing & Communications. “It’s a unique skill set, and we’re glad to have John as an asset here at the SCCA.”

Burchardt studied marketing at the University of Louisiana, Lafayette. From 2008 to 2012, Burchardt was in the United Stated Marine Corps where he worked with ground communications in support of 2nd Assault Amphibian Battalion at Camp Lejeune, North Carolina. Originally from the suburbs of Chicago, he has lived in Louisiana the last four years.