The Sports Car Club of America® (SCCA) and Performance Racing Industry (PRI) announced a new partnership at the 2024 PRI Show aimed at driving the growth of U.S. motorsports. This collaboration will provide both PRI and SCCA members with benefits from each organization, fostering greater opportunities within the motorsports community.
Through this partnership, SCCA members who join PRI as an individual member will receive an exclusive membership rate, with a portion of their PRI annual membership supporting the SCCA Scholarship Fund. Additionally, SCCA members will enjoy savings on business memberships to PRI. With their PRI membership, SCCA members will gain access to a variety of exclusive offers from PRI’s membership partners.
This partnership also aligns SCCA with the SEMA-PRI Regulatory and Legislative Advocacy efforts, as well as offering PRI presence at one or more of SCCA’s National Championship events. SCCA, meanwhile, will exhibit at the 2025 PRI Show.
This announcement comes just one day after SCCA President and CEO Mike Cobb and IMSA President John Doonan took part in a PRI-hosted session entitled “Attracting and Training the Next Generation of Motorsports Leaders” in the T.O.P.S. HQ (Tracks, Operators, Promotors & Sanctioning Bodies Headquarters) during the 2024 PRI Show in Indianapolis, IN.
“The partnership between PRI and SCCA is a natural one, especially considering that both organizations have the same goal of accelerating grassroots motorsports in the U.S.,” said Cobb. “Thanks to this partnership, SCCA members will have access to PRI’s resources, which includes not only discount programs and access to a broad array of potential supplier partners, but also to the latest industry news that is relevant to the hobby they hold so dear.”
As part of this partnership, SCCA and PRI members will see relevant content from the other organization appear on their websites and in their e-newsletters. PRI members will also have the opportunity to join and participate in thousands of SCCA events each year.
“This partnership with the Sports Car Club of America marks a significant step forward in uniting and strengthening the motorsports community,” said PRI President Michael Good. “By combining the strengths of PRI and SCCA, we’re creating new opportunities for enthusiasts, professionals, and businesses to grow and thrive in the U.S. motorsports landscape. Together, we’re fueling the future of racing.”
About the Sports Car Club of America
Founded in 1944 by motoring enthusiasts, the Sports Car Club of America (SCCA) keeps true to its roots by sanctioning thousands of amateur and professional motorsports events each year. With 115 regional chapters spanning the United States, Guam, and Puerto Rico, SCCA is the largest active motorsports membership organization in the world, putting dreams within reach for those searching for fun with cars.
Local events at nearby circuits and facilities remain the backbone of SCCA’s activities, with the Club’s volunteers providing everything from course marshaling to timing and beyond at events spanning road racing, autocross, rally, and more. Whether it’s behind the wheel or being active trackside, SCCA gets you there.
SCCA’s volunteers are also instrumental in IMSA and FIA race weekends, with SCCA-trained workers standing trackside for many of the key roles necessary when hosting professional racing events.
Head to SCCA.com for more information.
About Performance Racing Industry
Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through the world’s premier auto racing trade show in Indianapolis, Indiana, as well as PRI’s award-winning monthly business magazine, digital platforms, and social networks, motorsports industry members from all over the world remain at the cutting edge of the worldwide racing marketplace. Founded by racing entrepreneur Steve Lewis, PRI was purchased by SEMA in 2012.
The annual PRI Trade Show features over 1,000 companies exhibiting in more than 3,400 booths and showcasing the latest products, services, machinery, simulation, and testing technologies, and trailers for the racing industry at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis. Launched in 1988, the Show encompasses all forms of racing and attracts attendees from all 50 states and across the globe, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.
PRI, whose sphere of influence includes drag racing, short track, stock car, road racing, off-road, vintage, endurance, karting, truck and tractor pulling, performance marine, and more, is known as the leading publishing and events company for racing and performance professionals. Value-added services include an extensive PRI Education program at the annual Trade Show, regular networking events at major racing hubs across the US, and hosting of best-in-class conferences during Race Industry Week, among others. The company is headquartered in Indianapolis.
Learn more about PRI at performanceracing.com.
Photo of PRI President Michael Good (left) and SCCA President and CEO Mike Cobb (right) at the 2024 PRI Show, courtesy PRI.
