TOPEKA, Kan. (June 8, 2015) – The SCCA National Convention, slated for Jan. 21-23, 2016, will move westward to the South Point Hotel and Casino, in Las Vegas, Nevada. The Convention will return to a more familiar format that is focused on leadership development and skills training within the Club.
The Convention will encompass three key components throughout the three-day event - a Leadership Summit, Annual Meeting and SCCA Hall of Fame induction ceremony. The main focus surrounding this year’s program will be that of leadership training, on the Regional level.
Though times and a full schedule are yet to be confirmed, the annual meeting and welcome reception will be held on Thursday late afternoon, followed by two days of training and capped by the SCCA Hall of Fame and Awards banquet on Saturday night.
The training component of the Convention will focus on three principal parts – technology integration, event and Club marketing and Regional program development.
Many of those aspects will be tied together. Seminars on effectively using a website, including the new SCCA.com, and social media to develop and encourage competitors and volunteers to attend events, will be a part of the program.
Effective Region marketing techniques are also on the docket, including real-life examples of successful event leaders and the way they reach their audience. Discussions on products and techniques that attract new members, and at the same time resonate with the current customer base, will take center stage.
Efficient event execution, including specialty roles, will fill the third column. The convention will seek to offer training, meeting and networking opportunities for as many aspects of club leadership as possible. The offering will range from the essential functions needed to execute events, such as Solo Course Design and Club Racing Tech, to leadership skill sessions focused on volunteer recruitment and retention, communication and program development
“Our National Convention has always been the best opportunity to bring the best and brightest within our Club together under the same roof,” Lisa Noble, SCCA President and CEO, said. “We have listened to what our membership has said they need. Our goal is to provide a forum to promote those ideas and skills within, not only, our current Regional leadership, but more importantly our future leaders.
“Equipping those individuals who are motivated and dedicated to advancing SCCA as we move forward is the goal. Bringing the American Motorsports Lifestyle to greater prominence within society is one way we can ensure the long-term health of our Club.”
Additional details surrounding the 2016 National Convention are available here.
